Julia Minchenko

Experience

Implemented a successful newsroom platform and an asset library feature.
Introduced and manage a social affiliate program.
Executed brand awareness campaigns through national publication features, celebrity partnerships, ID.me, press releases, and subscription box company partnerships.
Launched and manage US Latino market.
Manage company’s non-profit organization and fundraisers.

Oversaw all dōTERRA publications including the award winning dōTERRA Living Magazine which is the dōTERRA top selling business aid with a quarterly print of 500k+.
Managed dōTERRA branded merchandise for the dōTERRA Global Convention and Leadership Retreats with annual sales of $1 million+.
Maintained budget and negotiated pricing with third-party vendors resulting in company savings. Oversaw and developed construction, branding, and quality of each custom merchandise with an 80% sellout rate.
Strategized with executive team and collaborated with internal departments to ensure consistent and accurate messaging.
Developed and mentored the dōTERRA Marketing Communication team.

Managed client accounts and projects.
Organized and led strategy and communication meetings with clients and team members.
Tracked progress of all work in development to ensure it was on time and within the allotted budget.
Generated detailed monthly client PR and marketing reports.
Increased monthly client spending by 30% to 50%.